Navigating Choice with Sheena Iyengar

Choice is the foundation of self-determination. But, what if too much choice leads to the inability to act or move forward? The most successful leaders are the ones who prioritize their time, minimizing the number of choices they make on a daily basis.

Meet Sheena:

After losing her vision as a teenager, Sheena Iyengar became very accustomed to hearing the phrase “it’s not possible.” Due to her own circumstances, she became fascinated with the concept of choice.

In this episode, host Gautam Mukunda speaks with Sheena, an author and Columbia Business Professor, about what can happen when people have too much choice, and how the best leaders approach the art of choosing.


[4:29] Three to Five Most Important Choices

[7:22] Choice Explosion in the Marketplace

[9:45] Self-determination

[14:57] Choice ≠ Importance

Resources Referenced:

The Art of Choosing, by Sheena Iyengar 

Think Bigger: How to Innovate, by Sheena Iyengar

Follow @GMukunda on Twitter or email us at

For more information on this episode’s guest please visit: